A real work of art, Gucci: The Making Of, published in conjunction with the opening of Museo Gucci in Florence, is an enchanting image biography of the historical Tuscan fashion house, through more than a century of Italian style in the world. Enriched by curiosities, anecdotes and vintage advertising material, the large volume, personally edited by Gucci creative director of the time, Frida Giannini (*1972), includes contributions, among the others, by Peter Arnell - graphic designer of the book -, Katie Grand, Rula Jebreal, Christopher Breward and Stefano Micelli. With 384 pages and more than 300 full-size photos, Gucci: The Making Of, tailored in an elegant hardcover with dust jacket, embellished by the legendary green-red-green Gucci signature strap, comes both as an historical essay and a love song for the Florentine brand, turned, in little more than three generations, from small leather workshop for riding accessories, to haute couture giant with more than $10 billion annual revenue, a label chosen by VIPs and Hollywood stars. Still wrapped in its cellophane, the tome, an Italian edition, strikes as an absolute must-have for all lovers of Made in Italy and the Florentine fashion house with the double G!